I never knew there was even such a thing as “Design Thinking” until a few years ago, when I ran into this article: Design Thinking: Your Next Competitive Advantage. It turns out it originated in the late 50’s.
I was super excited when I discovered it! I had been practicing it for years without knowing it in my previous business as CEO. First developing very specific, custom-built Internet / Intranet / Extranet solutions for businesses for over 10 years. Later on as an Addons software publisher for the PrestaShop e-commerce platform.
For a full year after selling my business, I had been trying to express what it is that I really do. Design, technology, business, human behavior, psychology… Design Thinking summed it up: All of them in One.
Here is what Design Thinking can do for YOUR business and project
- It can help you “get it right” faster: Making sure you are solving the right problem from the right angle
- It empowers your entire team, promotes group work, empathy and creative problem solving
- Your customers will have a better experience. Design Thinking is 100% user centric and humanizing
- Long story short: you deliver a better product, faster, and your team is happier and more committed
Let me tell you a great and fun success story from my own experience… Click here to read it on the blog !